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Taking the Athletic Trainer out of the Sports field

I am not a certified Athletic Trainer, however I have someone close to me wanting to dedicate her life to this profession, and felt discouraged by the narrow view of the industry. Over the years we've heard many misconceptions about Athletic Trainers and their jobs. Some have said Athletic Trainers are just glorified personal trainers, or that there's only space for them in either high school or major league sport settings. However, with some research we realized that about 50% of Athletic Trainers actually work outside of school/sports related settings, and we wanted to bring these questions to the table.

So, how can we promote other professional settings for Athletic Trainers? How can we break the myth?

What are your thoughts?
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